top of page



In the summer of 2006 the San Francisco Bay Area was alive...


We Were Hyphy is a music documentary about Hyphy, a thumping Bay Area born subgenre of hip hop that extended beyond music. Hyphy was also car culture, dance, fashion, slang and most importantly, the feeling of joy and liberation. Learn more about this bombastic movement and the people that helped create it and where inspired by it.

Cinequest Laurel.png
sf doc fest laurel (hyphy yelolow).png


We Were
Hyphy Is:

A love song to the artists, dance, music, slang, clothes and, most importantly of all, the people who came of age during the  Hyphy Movement.

We were there, we were hyphy.

This is a story about a generation that created and experienced something very special, the kind of something that only happens once in a lifetime, and how those hyphy roots have influenced them as they’ve grown in their lives and careers.


As filmmakers, we want We Were Hyphy to recreate the excitement of the times while showing the impact they had on millions of people in the Bay Area and beyond. The film is a fun, nostalgic experience for those lucky enough to experience Hyphy the first time around, and a tantalizing introduction to those discovering it now. But whether you went dumb or have no idea what that means, We Were Hyphy is a documentary that will excite, entice and entertain you!


We Are:

Director: Laurence Madrigal 

Producer: Jason O'Mahony

Director of Photography: Ryan McDowell

Narrator: Benjamin Earl Turner

Executive Producer: Rafael Casal

Executive Producer: D-Ray

Executive Producer: Matt Werner

Executive Producer: Nump

Executive Producer: Dr. Andrea L. Smith-Moore

Original Music By: Trackademicks, Tanner Wilkerson

& Laurence Madrigal

Associate Producer: Tyrese Johnson

Associate Producer: Stephanie Benjamin

Associate Producer: Ernesto Melero

Story Editor: Marshall Moses

Story Editor: Kagure Kabue

Cinematographer: Kyle Doan

Cinematographer: Erendira Parra

Editor: Laurence Madrigal

Researcher: Gurpuran Singh



Behind the Scenes


Side Stories


Beyond the documentary...

When we started out we had little idea how to create a documentary about the Hyphy movement. We knew we loved the music. But we had no idea if anyone would share our passion. All along the creative journey, we bumped into people that fascinated us with their stories. We’ve included some excerpts of those stories here. They’re not all exclusively about Hyphy but we met such open, interesting folks that we thought we’d share some of their stories too!

Falcon Dave

Oakland has a bad reputation and while there’s no denying that it - like all urban centers - has a dark side, there’s far more to the city than you might expect from most media articles. The legendary Falcon Dave of the Falcon Boys took us for a ride to show us that Oakland has its light side too. And it does. Go along to a First Friday and be amazed at all the city has to offer.

Made with love, in the Yay Area

bottom of page